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Griffin, Power & Connectivity
Project type
Brand Campaign
Role
Campaign Strategist, Project Manager
Results
1M Impressions
9.3K Engagements
2.41% CTR
While I managed the Marketing for Griffin Technology, I wanted to focus on not only making the product relate to the every day user by use-case content, but by putting an emphasis on education for the consumer.
Campaign: Power & Connectivity
Product range varied from mobile on-the-go power solutions like power banks, stationary power like wireless chargers, wall adapters, cables, and power station hubs. Other accessories included laptop stands.
Campaign KPI's consisted of increase in brand awareness and traffic, which was achieved through Paid, Social, and Media Partnerships.
