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Survivor, Protect Where You Play
Project type
Go to Market Campaign
Role
Campaign Strategist, Project Manager
Results
+62% Revenue Growth YoY
+49% Units Sold YoY
+46% Impressions YoY
Digital go-to-market campaign for the release of the new iPhone 13 series (2021) and the launch of Survivor's case assortment available online at Survivor.
This campaign was focused on the Brand's KPIs of building brand awareness, traffic, and conversions.
Strategy was to outline GTM plan into 3 verticals; Digital, Media, and Partnerships.
Achieved KPI's through through multi-media partnerships, email campaigns, ambassadors and influencers, PR, and social media.
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